Australian Owned and Operated Since 1946.

Find your closest Wilson Fishing outlet...


Or Postcode:

Your Location:

SEARCH OUR SITE:

Home » Lures » Zerek Innovation Lures

The Zerek Lure range hit the Australian market in 2012 distributed exclusively through Wilson Fishing.

Zerek uses state of the art 3D Hydrodynamic Technology to design their lures creating extremely life-like swimming actions.

Their innovation in lure development is second to none, and Wilson Fishing has the opportunity to work closely with the lure developers to ensure their products are ready to fish all of the extreme situations Australia can expose them to on a daily basis. Zerek is at the forefront of modern lure technology.

The original and the best. Don't be fooled by inferior imitations.


  • BULLDOG CRANK

    A small water lure, the Bulldog Crank is perfectly suited to tangling with all manner of estuary and freshwater species.

  • TANGO SHAD 50

    Without peer, the Tango Shad has taken the small lure estuary fishery by storm with a range of colours and results that are hard to compete with.

  • TANGO SHAD 50 1M

    A Tango Shad 50 designed specifically for shallow water.

  • TANGO SHAD 89

    The largest Tango Shad designed for estuarine brutes

  • TANGO SHAD 69

    A 69mm version of the popular Tango Shad

  • TANGO SHAD 120

    A big diving lure for big predators

  • STREAM X

    A beautifully crafted minnow that is designed for fishing streams

  • BARRA X PRO

    The Barra X Pro lure from Zerek Innovations is a shallow diving lure with an irresistible action

  • GIANT RUBY

    A deep diving, plug-style hardbody for serious fishing

  • STALKER

    A tough-as-nails wakebait designed for large surface feeding predators

  • SKITTISH DOG

    The Zerek Skittish Dog is a top-water fishing lure with an irresistible surface wobble of a wounded bait fish.

  • GECKO

    A noisy walk-the-dog lure

  • FISH TRAP

    The Fish Trap is a truly innovative soft lipless crank bait that vibrates and wriggles like no other.

  • FLAT SHAD/FLAT SHAD PRO

    The single most innovative soft plastic to ever hit the market, the Zerek Flat Shad is the true reflection of the company's innovative approach to lures.

  • PELAGIC Z

    A lure designed to take on the toughest of oceanic speedsters, the Pelagic Z comes in 140 and 180mm sizes.

  • ZAPPELIN

    Topwater stickbaits that can handle the punishment. That was the brief for the Zerek Zappelin lures and these super tough lures deliver.

  • ZAPPELIN 115 SINKING

    A smaller. sinking Zappelin for fishing under, in or on the surface

  • CAVALLA

    The Zerek Cavalla hardbody lure uses a fast sinking action to take the lure down through the water column.

  • PYRA

    A shallow water lure that will surprise

  • THERMITE POPPER

    Exploding topwater action is the name of the game with the ultra-tough Zerek Thermite Popper. Available in 140mm and 180mm sizes to take on the toughest oceanic predators.

  • SPEED DONKEY

    An ultra high speed minnow lure with multiple applications

  • LIVE SHRIMP

    The first, the best and still the greatest soft prawn imitation. Where some lead the way, others follow and the Zerek Live Shrimp leads them all.

  • LIVE SHRIMP HOT LEGS

    A finesse version of the LIve Shrimp with UV accents to enhance the appeal of these great lures, the Live Shrimp Hot Legs takes the next step.

  • LIVE CHERABIN

    Everything eats prawns and everything eats the Zerek Live Cherabin.

  • LIVE MULLET

    A swimbait with a very enticing action.

  • LIVE FLASH MINNOW WRIGGLY

    Super tough, super action and a micro tail that makes this lure stand out in the crowd - the Zerek Live Flash Minnow Wriggly the lure for a lot of fishing scenarios.

  • TRAIL WEAVER

    The Trail Weaver brings an easy walk-the-dog lure to a small body making it ideal for all small water applications.

  • POPARAZZI

    When silence is not golden the Poparazzi steps up to provide a loud bloop attracting predators from all areas to smash it.

All web site content is © of L Wilson & Co Pty Ltd. Some product appearance may vary from the images shown herein.