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Home » Lures » Zerek Innovation Lures

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The Zerek Lure range hit the Australian market in 2012 distributed exclusively through Wilson Fishing.

Zerek uses state of the art 3D Hydrodynamic Technology to design their lures creating extremely life-like swimming actions.

Their innovation in lure development is second to none, and Wilson Fishing has the opportunity to work closely with the lure developers to ensure their products are ready to fish all of the extreme situations Australia can expose them to on a daily basis. Zerek is at the forefront of modern lure technology.

The original and the best. Don't be fooled by inferior imitations.

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• AFFINITY 160
  

  A bite-sized version of the successful Affinity 220

• AFFINITY
  

  A hard and tough swimbait for larger predators

• BARRA X PRO
  

  The Barra X Pro lure from Zerek Innovations is a shallow diving lure with an irresistible action

• BULLDOG CRANK
  

  A small water lure, the Bulldog Crank is perfectly suited to tangling with all manner of estuary and freshwater species.

• DEFIANCE
  

  A slim line jerkbait ideal for tropical work

• GIANT RUBY
  

  A deep diving, plug-style hardbody for serious fishing

• GIANT RUBY PLUS
  

  A deeper diving version of the popular Giant Ruby

• CAVALLA
  

  The Zerek Cavalla hardbody lure uses a fast sinking action to take the lure down through the water column.

• SLICK BACK
  

  A new look for an old favourite

• COLOSSAL RUBY
  

  A large profile crankbait for big predators

• ICE GIGOLO
  

  An ice jig ideal for impoundment anglers

• INFINITY BLADE
  

  An easy to use spinnerbait for all anglers

• MANIAC VIBE
  

  A front weighted hard vibe with unbelievable sonics

• PYRA
  

  A shallow water lure that will surprise

• SPEED DONKEY
  

  An ultra high speed minnow lure with multiple applications

• STREAM X
  

  A beautifully crafted minnow that is designed for fishing streams

• TANGO SHAD 50 1M
  

  A Tango Shad 50 designed specifically for shallow water.

• TANGO SHAD 50
  

  Without peer, the Tango Shad has taken the small lure estuary fishery by storm with a range of colours and results that are hard to compete with.

• TANGO SHAD 120
  

  A big diving lure for big predators

• TANGO SHAD 130
  

  The Big Brother of all the Tango Shads is set to rock the depths

• ZAPPELIN 70 SINKING
  

  A brilliant small sinking stickbait for small and large predators.

• ZAPPELIN 115 SINKING
  

  A sinking stickbait that can be worked on top or below the surface

• ZAPPELIN 160
  

  Topwater stickbaits that can handle the punishment. That was the brief for the Zerek Zappelin lures and these super tough lures deliver.

• GECKO
  

  A noisy walk-the-dog lure

• PUG FACE POPPER
  

  A dual function topwater plug that can be used as a popper or stickbait

• POPPARAZZI
  

  When silence is not golden the Popparazzi steps up to provide a loud bloop attracting predators from all areas to smash it.

• SKITTISH DOG
  

  The Zerek Skittish Dog is a top-water fishing lure with an irresistible surface wobble of a wounded bait fish.

• STALKER
  

  A tough-as-nails wakebait designed for large surface feeding predators

• TRAIL WEAVER
  

  The Trail Weaver brings an easy walk-the-dog lure to a small body making it ideal for all small water applications.

• FISH TRAP
  

  The Fish Trap is a truly innovative soft lipless crank bait that vibrates and wriggles like no other.

• FISH TRAP - WEEDLESS
  

  An incredibly innovative take on the brilliant Fish Trap design

• FLAT SHAD PRO
  

  The single most innovative soft plastic to ever hit the market, the Zerek Flat Shad is the true reflection of the company's innovative approach to lures.

• FLAT SHAD X WEEDLESS
  

  A brilliant weedless concept lure that will catch everything

• ABSOLUTE SHRIMP
  

  An amazing pre-rigged shrimp pattern that adds to the range.

• FLAT SHAD X JIGHEAD
  

  A revolution in swimming plastics has arrived

• LIVE CHERABIN
  

  Everything eats prawns and everything eats the Zerek Live Cherabin.

• LIVE SHRIMP
  

  The first, the best and still the greatest soft prawn imitation. Where some lead the way, others follow and the Zerek Live Shrimp leads them all.

• LIVE SHRIMP HOT LEGS
  

  A finesse version of the LIve Shrimp with UV accents to enhance the appeal of these great lures, the Live Shrimp Hot Legs takes the next step.

• LIVE FLASH MINNOW WRIGGLY
  

  Super tough, super action and a micro tail that makes this lure stand out in the crowd - the Zerek Live Flash Minnow Wriggly the lure for a lot of fishing scenarios.

• LIVE MULLET
  

  A swimbait with a very enticing action.

• LIVE SWIMBAIT
  

  8" of articulated soft plastic swimbait