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Home » Zerek Innovation

Zerek Lures is a premium lure brand that takes Australian design and couples it with high quality finishes and the latest in lure-building technology.

Beginning in 2008, the Zerek brand was conceived by a group of lure enthusiasts, professional anglers and a product development team. With over a year of research and development with the various groups, Zerek was ready to take the luring world by storm.

Every angler's fantasy is to have a perfect lure for every fishing situation. We at Zerek believe that we have come close to achieving the ultimate lure design and range to fulfill every angler's dream.

The Zerek range of lures is developed through the strictest of testing processes and employs the latest technology in lure design. Be it casting, achieving a natural swimming action or colour selection, each single product is targeted to satisfy even the most demanding anglers around the world.

With continuous effort and development, Zerek strives to achieve the perfect lure for every angler.

Zerek Innovation Products...

  • Gadget Z

    Airtight trays for the ultimate in storage security

  • Marsh Slider Tackle Trays

    Unique trays that allow lures to dry, plastics to stay straight and anglers to get excited.

  • Zerek

    A unique look at tackle storage that matches their unique take on lures.

  • Zerek Innovation Lures

    A name synonymous with lure fishing in Australia, the Zerek Innovation range of sports fishing lures provide Australian anglers with the ideal choice when it comes to tackling a huge range of Aussie fish species.

  • Zerek Branded

    Some fantastic outerwear from the innovative minds at Zerek

  • Affinity 160

    A bite-sized version of the successful Affinity 220

  • Affinity

    A hard and tough swimbait for larger predators

  • Barra X Pro

    The Barra X Pro lure from Zerek Innovations is a shallow diving lure with an irresistible action

  • Bulldog Crank

    A small water lure, the Bulldog Crank is perfectly suited to tangling with all manner of estuary and freshwater species.

  • Defiance

    A slim line jerkbait ideal for tropical work

  • Giant Ruby

    A deep diving, plug-style hardbody for serious fishing

  • Giant Ruby Plus

    A deeper diving version of the popular Giant Ruby

  • Cavalla

    The Zerek Cavalla hardbody lure uses a fast sinking action to take the lure down through the water column.

  • Slick Back

    A new look for an old favourite

  • Colossal Ruby

    A large profile crankbait for big predators

  • Ice Gigolo

    An ice jig ideal for impoundment anglers

  • Infinity Blade

    An easy to use spinnerbait for all anglers

  • Maniac Vibe

    A front weighted hard vibe with unbelievable sonics

  • Pyra

    A shallow water lure that will surprise

  • Speed Donkey

    An ultra high speed minnow lure with multiple applications

  • Stream X

    A beautifully crafted minnow that is designed for fishing streams

  • Tango Shad 50 1m

    A Tango Shad 50 designed specifically for shallow water.

  • Tango Shad 50

    Without peer, the Tango Shad has taken the small lure estuary fishery by storm with a range of colours and results that are hard to compete with.

  • Tango Shad 120

    A big diving lure for big predators

  • Tango Shad 130

    The Big Brother of all the Tango Shads is set to rock the depths

  • Zappelin 70 Sinking

    A brilliant small sinking stickbait for small and large predators.

  • Zappelin 115 Sinking

    A sinking stickbait that can be worked on top or below the surface

  • Zappelin 160

    Topwater stickbaits that can handle the punishment. That was the brief for the Zerek Zappelin lures and these super tough lures deliver.

  • Gecko

    A noisy walk-the-dog lure

  • Pug Face Popper

    A dual function topwater plug that can be used as a popper or stickbait

  • Popparazzi

    When silence is not golden the Popparazzi steps up to provide a loud bloop attracting predators from all areas to smash it.

  • Skittish Dog

    The Zerek Skittish Dog is a top-water fishing lure with an irresistible surface wobble of a wounded bait fish.

  • Stalker

    A tough-as-nails wakebait designed for large surface feeding predators

  • Trail Weaver

    The Trail Weaver brings an easy walk-the-dog lure to a small body making it ideal for all small water applications.

  • Zerek Hook Packs

    A range of options for anglers who fish soft plastics

  • Fish Trap

    The Fish Trap is a truly innovative soft lipless crank bait that vibrates and wriggles like no other.

  • Fish Trap - Weedless

    An incredibly innovative take on the brilliant Fish Trap design

  • Flat Shad Pro

    The single most innovative soft plastic to ever hit the market, the Zerek Flat Shad is the true reflection of the company's innovative approach to lures.

  • Flat Shad X Weedless

    A brilliant weedless concept lure that will catch everything

  • Absolute Shrimp

    An amazing pre-rigged shrimp pattern that adds to the range.

  • Flat Shad X Jighead

    A revolution in swimming plastics has arrived

  • Live Cherabin

    Everything eats prawns and everything eats the Zerek Live Cherabin.

  • Live Shrimp

    The first, the best and still the greatest soft prawn imitation. Where some lead the way, others follow and the Zerek Live Shrimp leads them all.

  • Live Shrimp Hot Legs

    A finesse version of the LIve Shrimp with UV accents to enhance the appeal of these great lures, the Live Shrimp Hot Legs takes the next step.

  • Live Flash Minnow Wriggly

    Super tough, super action and a micro tail that makes this lure stand out in the crowd - the Zerek Live Flash Minnow Wriggly the lure for a lot of fishing scenarios.

  • Live Mullet

    A swimbait with a very enticing action.

  • Live Swimbait

    8" of articulated soft plastic swimbait

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