Australian Owned and Operated Since 1946.

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Welcome to Wilson Fishing

Wilson Fishing is an Aussie, family-owned wholesale fishing tackle supplier and manufacturer.

We specialise in developing quality products for Australian fishing conditions, employing over 50 staff members Australia wide. Wilson Fishing is famous for our Live Fibre range of Aussie built, Aussie designed fishing rods.

Founded in 1946, Wilson Fishing is a 100% Australian owned and operated business. Our history has seen us develop relationships with some of the world's premier fishing and marine companies, including Kilwell, Mustad, Surecatch, Zerek Innovations and recently Bone Fishing Rods.


  • INK VADER

    A brilliant Octopus imitation that inks and scents

  • TANGO SHAD 50

    Without peer, the Tango Shad has taken the small lure estuary fishery by storm with a range of colours and results that are hard to compete with.

  • BONE

    A range of high end rods made for the discerning lure angler

  • FISH TRAP

    The Fish Trap is a truly innovative soft lipless crank bait that vibrates and wriggles like no other.

  • OCTOPUS / SUICIDE

    A classic baitfishing pattern that has proven itself over time.

  • MUSTAD DARTER JIGHEADS

    A range of Darter-style jigheads built with Mustad's attention to quality and performance.

  • VIRTUOUS

    A tough and dependable range of dual drag reels

  • LIVE FLASH MINNOW WRIGGLY

    Super tough, super action and a micro tail that makes this lure stand out in the crowd - the Zerek Live Flash Minnow Wriggly the lure for a lot of fishing scenarios.

All web site content is © of L Wilson & Co Pty Ltd. Some product appearance may vary from the images shown herein.